Parekh card to manage their community on Facebook and quickly grow it into a thriving community that would help extend the brand and drive student registrations. They were looking at the following through their Social Advertising campaign:
Increased visibility with higher brand recognition.
Larger community with a substantially higher number of Page Likes.
Higher engagement on the content being posted on their community.
Higher Social Traffic on site with increased conversion rates
Traffic on Facebook Page
To increase the Facebook community by 100 likes per day, from the relevant audience. Given the Ad targeting options available, it would not be easy to identify Customer who is looking for Online invite.
We proposed utilizing targeted Facebook Ads through the sidebar and timeline (boosted) posts along with a steady stream of relevant, engaging content.
We identified several diverse communities of Online Invite and customer who is looking for it and target them via their interests.
The Social Ads campaign started in Feb. 2020. It took us a couple of months to identify and target the correct audience and build momentum. Once we did, the results were phenomenal:-
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