Traffic from Social Media

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Parekh Card

Parekh card to manage their community on Facebook and quickly grow it into a thriving community that would help extend the brand and drive student registrations. They were looking at the following through their Social Advertising campaign:

Increased visibility with higher brand recognition.
Larger community with a substantially higher number of Page Likes.
Higher engagement on the content being posted on their community.
Higher Social Traffic on site with increased conversion rates

  • admin

    Parekh Card

  • PROJECT TYPE

    Traffic on Facebook Page

  • WEBSITE URL

    www.parekhcards.com

  • SKILL(S)

    Facebook, Instagram

Challenge

To increase the Facebook community by 100 likes per day, from the relevant audience. Given the Ad targeting options available, it would not be easy to identify Customer who is looking for Online invite.

Strategy Applied

We proposed utilizing targeted Facebook Ads through the sidebar and timeline (boosted) posts along with a steady stream of relevant, engaging content.

We identified several diverse communities of Online Invite and customer who is looking for it and target them via their interests.

Results Gained

The Social Ads campaign started in Feb. 2020. It took us a couple of months to identify and target the correct audience and build momentum. Once we did, the results were phenomenal:-

  • The Page Likes increased by more than 25,000 in April 2020
  • An average of 833 new likes per day
  • A number significantly higher than the target of 500 per day.
  • The Cost Per Like (CPL) of the Facebook campaign reduced by 62%
  • The monthly social traffic from Facebook to the site increased by 179%