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ZEE5 - Success story

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ZEE5 Success Story

ZEE5 is an Indian video on demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages.ZEE5 had 56 million monthly active users in December 2019.

  • admin

    ZEE5

  • PROJECT TYPE

    SEO Backlinks

  • WEBSITE URL

    www.zee5.com

  • SKILL(S)

    Off Page Activity

Challenge

Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.

As ZEE5 Launch every week new TV Series or Movies on there App for that they need Backliks to get max hits on there app.

Strategy Applied

In this Cluster of OTT Player, to rank your app among other player in Market, it is important to do Off page activity to promote your app and to generate traffic to your App, which is important  and challenge job in current scenario.

Results Gained

veekat Media help to create Backlinks for the new show which was lauching on the ZEE5 App and it also help a renewal campaign for lapsed subscribers and a cart abandonment campaign for people already in the subscription process.

ZEE5 India has increased the number of specific customer segments by 10 times – from just a few hundred to thousands.

Overall, ZEE5 India has significantly improved its customer engagement, including a 3x jump in click-through rates and video sampling through effective use of AI to uncover critical insights into its viewers.